22 October 2011, Dhaka. “Poribesh Poricchonno Rakhi, Shobai Mile Shustho Thaki” (Clean neighbourhood, Feeling good) with this slogan, the Slum Poverty Alleviation Committee of Mohammadpur Johuri Moholla Slum arranged a cleanliness day on 22 October, 2011. With the presence of community leaders, Ward Commission representatives and area police representatives, the programme begins with cleaning the slum neighbourhood, roads and households, along with creating awareness among the slum dwellers to keep their surroundings clean and hygienic.
BRAC’s Ultra poor programme’s urban initiative organised the discussion, followed by a rally in the neighbourhood and providing the ultra poor members with waste baskets to continue maintaining their locale clean. Many children from the slum participated and learned about this issue. In addition to that, it worked on strengthening the linkage with local government, affiliates and Dhaka City Corporation with the ultra poor community in Mohammadpur Slum. The programme was implemented in the light of creating an overall culture of healthy living, and setting the best possible personal and environmental hygiene based standards for the urban slum dwellers.
According to the local slum dwellers, the programme left a lasting impact on their community. Many visitors expressed interest in setting up a similar programme in their own locality.