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Saturday, 16 January 2016 18:00

BRAC Dairy & Food Project

A large number of our microfinance clients were investing in cattle, and in doing so were being exposed to risk owing to poor breeding, limited veterinary services, shortages in cow feed and lack of market access. Some of these challenges were addressed through social enterprises such as BRAC artificial insemination and BRAC Feed Mills. Still, the perishable nature of dairy products meant it remained difficult for rural dairy farmers to reach the large urban markets and the demand for milk in a single village was not enough to generate a sustainable profit. Dairy farmers also did not have access to proper refrigeration technologies to store the unsold milk. Sir Fazle Hasan Abed, founder of BRAC, noticed this problem and proposed establishing a milk processing plant to collect milk from local farmers for a fair price. As a result, BRAC initiated BRAC dairy & food project (BDFP) in 1998 to serve as a market conduit for dairy farmers throughout rural Bangladesh.

BDFP’s original mission was to secure market access for dairy farmers, ultimately helping them generate income. Over time, BDFP’s goal has expanded to include serving high quality milk product to their customers. With inconsistent electricity and therefore refrigeration, dairy products generally are not widely available in Bangladesh. 80 per cent of Bangladesh still relies on the ‘informal’ milk market which delivers bulk amounts of raw milk to consumers. BDFP caters to the 20 per cent of Bangladeshis who rely on the formal milk market which sells processed and packaged milk. In essence, BDFP channels milk from rural areas into urban areas while channelling the revenue into rural areas.

Today, BRAC dairy not only secures fair prices for its rural dairy farmers, but has also expanded to offer cattle development and technical training, vaccination, feed cultivation facilities and other services. BRAC dairy was the first dairy company in Bangladesh to have received ISO 22000 Certification, setting an example of vigilance at every stage of dairy production, processing, and distribution contributing to dairy products’ safety record. Through its 101 chilling centres, BRAC dairy collects milk from more than 50,000 registered farmers and sells them nationwide through is under the Aarong dairy brand.

When BDFP first started, it produced 140,000 litres of milk per day. As of now, it has the processing capacity of 250,000 litres of milk per day engaging approximately 1500 employee, making it one of the largest BRAC enterprises.

Download: Factsheet

Saturday, 16 January 2016 18:00

BRAC Cold Storage

 Empowering rural farmers with reliable storage facilities
BRAC Cold Storage began as a small project in 1980. It set up operations in Comilla in south-eastern Bangladesh because of its easy accessibility by land and water, and started out by giving the farmers loans to use BRAC’s cold storage facilities. The loans cover a maximum of 60 percent of the farmers’ storage costs.

As BRAC Cold Storage allowed these farmers to keep their products fresh for longer, enabling them to sell more of their potato crop over a longer time, many became financially independent and no longer needed loans in order to store their crop, so  the project started operating like a profitable enterprise rather than a microfinance programme.

Originally, the enterprise had intended to provide reliable cold storage to fruit and vegetable farmers, as well as traders with leftover produce. However, since fruits and vegetables require very particular, costly preservation processes, BRAC Cold Storage soon limited its storage facility to potato farmers only.

Best practices and quality services
BRAC Cold Storage has for the capacity to store 60,000 bags of potatoes, each bag holding approximately 80 kilogrammes. BRAC Cold Storage is different from other cold storage facilities because of the quality of service it provides. Unlike many competitors, BRAC Cold Storage does not skirt the high diesel costs to properly run the generators for the sufficient cooling of potatoes.

Beyond 2015
BRAC Cold Storage has plans to further expand its storage facility in Comilla and continue to serve potato farmers

Download: Factsheet



Saturday, 16 January 2016 00:00

BRAC Artificial Insemination Enterprise


BRAC’s artificial insemination initiative began as a partnering initiative with the Bangladesh government’s livestock department in 1987. The aim was to provide people from low-income groups in rural areas with access to better quality cattle breeds. While BRAC provided cattle as assets to such people, the situation was not ideal, as these cows could only produce an average of 1.25 litres of milk per day (according to a 2003 survey done by BRAC). This amount of productivity did not help the target groups generate a decent income. BRAC thought that the solution could be breeding higher yielding dairy cows.

At this time in history, the government alone had access to high quality, frozen semen of bulls. People from low-income groups were seldom capable of administering artificial insemination using those semen. A joint effort by BRAC and the government began - to train a selected number of people on how to administer artificial insemination (AI). A total of 130 people initially volunteered to be trained as AI technicians. As of today, BRAC has successfully trained 3,500 artificial insemination service providers.

The government had access to two different kinds of semen: liquid and frozen. They initially provided liquid semen and insemination equipment to BRAC’s trained artificial insemination service providers, known as AISPs, to inseminate cattles belonging to local dairy farmers. However, the durability of the liquid semen was low due to inconsistent electricity supplies in villages. Additionally, in 1997 the government’s limited resources for frozen semen caused a huge number of farmers to drop out from the programme. In response, BRAC began producing its own bull semen and provided liquid nitrogen to AISPs so they can preserve the semen without electricity.

Transition into an enterprise
In 1998, BRAC began to work independently with other organisations to support its development efforts. The artificial insemination programme was in its development phase until 2007, after which the programme became self-sufficient and an independent BRAC Artificial Insemination social enterprise was created.

BRAC Artificial Insemination has two bull stations: BRAC Bull and Buck Station in Mymensingh, Bangladesh, and BRAC Bull and Breeding Station in Bogra, Bangladesh.

BRAC AI initially held 35 bulls along with bull calves. Today, it holds 97 bulls and 18 Black Bengal bucks in Shambhuganj, Mymensingh and 60 bulls in Sherpur, Bogura. BRAC is a pioneer in establishing a private-owned semen collection, processing, preservation and distribution centre in Bangladesh. Today, all types of frozen semen gets distributed from the bull station to the area sales centres (distribution points). BRAC AI has 95 area sales centres throughout Bangladesh. Here, we train artificial insemination service providers in collaboration with agricultural universities in Bangladesh. People with minimum qualifications of secondary school certificate (SSC) with a science background are selected for the training.

Artificial insemination service providers not only inseminate farmers’ cows, but also train farmers on caring for the general health of their cows (water supplementation, proper nutrition, housing and management, disease prevention, cattle breed selection and breed development).

When a cow goes into heat, farmers call an artificial insemination service provider, who inseminates the cow within 12 to 18 hours for proper conception. Farmers eventually benefit from both male and female calves. High quality breeds of male calves grow more quickly and larger than average male calves, making them a better source of beef as well as money. If the cow gives birth to a female calf, this calf will eventually grow into a high-yielding cow. For making higher profits, ensuring one calf in every one year is essential. AI service providers are trained to inform and guide farmers in this regard.

BRAC produces high quality semen from more livestock breed including:

  1. Holstein Friesian: Cross breed and 100% Australian breed (milk breed)
  2. Sahiwal: Cross breed and 100% from abroad (milk and meat breed)
  3. Red Chittagong Cattle
  4. Buffalo Semen
  5. Black Bengal Goat
  6. Ram

Today, BRAC Artificial Insemination covers 64 districts across Bangladesh and has inseminated a total of about 2.83 million cattle in 2019. The districts covered also contribute to BRAC Dairy and Food Project. BRAC Artificial Insemination has contributed to the success of profitable dairy farming, helping to fuel the demand for milk in Bangladesh.

In addition to artificial insemination, BRAC’s AISPs also engage in vaccination services and medicine sales activities, primary healthcare services through health camps and mobile veterinary clinics organised by veterinary doctors in the rural areas.

BRAC Artificial Insemination was initially set up to help generate income for people in low-income groups from rural areas. Today, it focuses on a community approach.

For example, if milk production increases in a community, people can increase their incomes by rearing cows and selling milk, thus serving a market for people who want to buy milk and meat products. Today, BRAC Artificial Insemination employs 30 skilled experts with degrees in animal husbandry, veterinary science, biological sciences and management. About 60 temporary staff work in the bull stations.

The general practice in the artificial insemination sector is for farmers to transport their cows to insemination centres, where conception rate averages around 50%. BRAC’s AISPs travel to farmers’ doorsteps to inseminate the cows, and at present their conception rate averages more than 65%. BRAC credits their success to the highly professional manner in which cows are inseminated. BRAC has the highest quality bull semen in Bangladesh; this combined with high conception rates has drawn more farmers to use BRAC Artificial Insemination’s services.

BRAC Artificial Insemination offers access to loans for rural community members, and continues to provide them with entrepreneurial opportunities, training them as AISPs who provide door-to door insemination services, including educating farmers on how to care for livestock.

In 2019, BRAC Artificial Insemination established a cattle breed development research centre at the Bogra Bull and Breeding Station. The aim of this research centre is to produce pure-bred bulls using embryo transfer technology, as well as creating a new cattle breed which naturally adapt to the local environment, developed specifically for rural Bangladeshi farmers. This new breed will require low production and maintenance costs in comparison to foreign cattle breeds, and will ultimately promote enhanced livelihoods of farmers as well as strengthen the village economy of the country.

Future plans
BRAC Artificial Insemination, as a profitable social enterprise, is working on expanding artificial insemination services throughout Bangladesh and introducing innovations for dairy development. The profits generated contribute towards funding BRAC’s education, and health and nutrition programmes.

A dairy breeding farm with embryo transfer facilities is currently in the planning phase to increase the bull blood level (from 50% to 100%) and improve milk production performance, creating the highest quality of bulls.

Download the latest factsheet.


Saturday, 16 January 2016 18:00




Empowering crafters in a nutshell
As one of Bangladesh's largest fashion retail chains under the umbrella of one of the world’s largest NGOs, Aarong’s flagship outlet also claims the largest retail space in the country as part of its presence in the Uttara district of Dhaka. Fighting to uphold the dignity of the marginalised, this chic brand began as a humble project. After it’s initiation as a project to provide employment for a limited number of rural women through silk production via sericulture and the art of nakshikantha(embroidered quilts) in 1978, Aarong extended its support to rural artisans by investing in their handicrafts for several years into its operations. In the process, it saw the emergence of independent producers and created income generating opportunities for thousands of artisans from communities beyond the reach of BRAC. Weaving together new opportunities for people with the skilled work of their artisans, Aarong has carved out a unique market segment, giving hope to the crafters.

How it all started
When BRAC started its journey in 1972, the initial goal was to serve as a relief operations committee for a designated amount of time. Once its relief operations were underway, BRAC reasoned that providing limited relief to the rural poor was not a lasting solution for them to overcome poverty, as in the newly sovereign Bangladesh almost everything - including the economic infrastructure of the country - was left upturned. After the completion of its relief operations, BRAC shifted its focus to empowering the poor, forming a long term approach to community development. Around 1976, while operating its targeted group approach, BRAC realised that the most disadvantaged groups in poor rural communities were women, and required a route that would empower this group while also   providing income generating opportunities.

BRAC began encouraging silk farming by women in Bangladesh’s Manikganj district. Initially, BRAC had a few scattered buyers in Dhaka, with weeks or even months passing between supply and payment. Today, the process is much more streamlined and efficient as BRAC established Aarong, whose artisans represent the cutting edge of social enterprise. Through BRAC’s innovative approach, the global community now has a prime example of how targeted mobilisation of the poor can support sustainable development efforts, while also generating a financial surplus.

The birth of Aarong
BRAC observed that women in Bangladesh were increasingly involved in agricultural activities. It also recognised that it was the male members of families who marketed the crops and reaped the profits, even though women completed about 75 percent of the agricultural work. In order to create an alternative opportunity to earn an income for these women and contribute to the development of a skilled workforce, BRAC established its sericulture project in 1978 under the leadership of the late Ayesha Abed, former executive assistant director of BRAC.

The sericulture project has supported women in the rural areas of Manikganj in producing high quality silk, and women in rural communities of Jamalpur in producing traditional hand-stitched nakshikantha. However, it soon became apparent that the women producing the silk and nakshikantha did not have sufficient buyers for their products, nor were there any stable platforms for them to market their items. Seeing the opportunity that lay in the challenge, BRAC took the initiative to create a platform so that these women could sell their products to the urban market. Thus, Aarong was launched in 1978, creating a linkage between the rural poor and urban retailers.

Since its inception, Aarong, which means 'village fair' in Bengali, has been working towards BRAC’s mission of poverty alleviation through economic development and human capacity building, with a specific focus on the empowerment of women. The retail process follows several steps: first, a design team conceptualises the season’s motives which are then sent to the rural artisans for production. Aarong continuously develops the artisans’ skills through training programmes, and conducts quality control of the completed items before they are bought at a fair price and then sold across retail outlets in urban markets. By evolving the traditional retail process, Aarong strives to provide a uniquely Bangladeshi lifestyle experience while encouraging social change. A newly generated demand for Bangladeshi handcrafted products illustrates that Aarong has achieved this vision, and continues to challenge the retail industry with its sustainable fashion ‘revolution’.

Continuing the legacy through an extended reach
After the death of Ayesha Abed, her family members founded the Ayesha Abed Foundation (AAF) in 1982 in her honour to continue her projects’ operations. AAF gathers and organises both the skilled and previously untrained artisans from various village organisations across the country and provides them with training and employment; its numerous centres serving as Aarong's production hubs. The foundation currently has 13 centres and 541 sub-centres spread across Bangladesh.

The co-existence of Aarong and the Ayesha Abed Foundation, both geared towards the same ambition, made an extensive support system for artisans all over the country a reality. Through this system, independent producers conducting fair trade with Aarong are encouraged to organise other artisans from their communities, including those communities which BRAC’s services have not yet reached. Today, there are almost 800 independent producers active in different corners of Bangladesh and working with them are nearly 30,000 rural artisans. Additionally, more than 35,000 other artisans are working at AAF centres, producing and selling goods to Aarong to support themselves and their families, resulting in a total of over 320,000 direct and indirect beneficiaries.

BRAC, Aarong, and Ayesha Abed Foundation’s assistance to artisans
AAF's current services to the artisans include free skill-building, supply of raw materials for production, transportation of goods, quality control, storage, management, finance, marketing, and microfinance loan options through Aarong. Working mothers have access to day care centres for their toddlers while they work, and senior workers receive a retirement benefit. AAF employees in rural communities also obtain various support from BRAC, including micro-credit services; seeds, agriculture, poultry, livestock, and fisheries inputs; free schooling for their children; subsidised tube-wells and sanitary latrines; health care including free eye check-ups and glasses, free treatment of tuberculosis and severe illnesses and health education; as well as legal awareness and support.
Currently a health security scheme for artisans and their family members is being piloted to protect artisans against catastrophic health expenditures.

In addition to being trained, women recruited by AAF benefit from a living wage and job security. The workspaces are often right at the doorsteps of the artisans, to enable them to mainly work from home while being able to look after their families.

Taking into account the specific needs of its employees illustrates how Aarong through AAF has always infused a conscious effort to address issues such as the environment, gender-specific needs, safety, security and most importantly - the empowerment of women.

Village fairs in urban landscapes
Aarong’s primary customers are mostly from middle and higher socio-economic classes living in urban areas.Aarong’s retail outlet is particularly renowned amongst expatriates and foreign visitors. Today, Aarong owns  15 retail chain outlets in Bangladesh,  nine of which are in Dhaka, two in Chittagong, one in Sylhet, one in Narayanganj, one in Khulna, and one in Comilla. Not only has Aarong been a trendsetter in the local fashion industry, with the Uttara flagship store claiming the title of the largest retail outlet of a single brand, but it is also a pioneer of its kind in entering the global market, having opened a franchised outlet in London in 2001, and planning the extension of its e-commerce website to international markets in the near future. Aarong offers a wide variety of products and designs in its outlets including embroidery, block and screen prints, tie-dyes, vegetable dyes, batik, block cuttings, furniture, wall mats, toys, pottery, metal works, jewellery, leather products, candles, handmade paper and paper products.

Merchant of a lifestyle in favour of the environment and sustainable development
Aside from its significant contribution to the expansion and popularisation of the cotton handloom industry, Aarong has given rise to a greater demand for locally manufactured fabrics, which in turn has played a vital role in reviving the almost extinct traditional jamdani (woven cotton fabric), muslin (loosely woven cloth) and nakshikantha. Committed to being environmentally friendly, Aarong has also introduced dyes free from AZO (restricted aromatic which may be harmful to skin) and PCP (used for chlorination, also deemed harmful) in its cotton fabric production.

In addition to redistributing 50 percent of its profits throughout BRAC’s development programmes (keeping the remaining 50 percent to sustain its own operations)Aarong’s own consumption of raw materials sustains numerous artisan communities in Bangladesh; Aarong buys 75 percent of cotton produced in Madhobdi, the core cotton production area in Bangladesh, and over 70 percent of silk produced in Maldaha.

Beyond 2015
Aarong started out with the goal of supporting poverty stricken rural women so that they could empower themselves by utilising and further enhancing their skills. That goal remains to this day, with its scope having broadened to extend its services to more of the rural poor and urban markets. Aarong plans to launch an international e-commerce site to serve global markets and is looking to expand to more cities domestically and internationally.

Aarong's Timeline

1978 – Opened its first retail outlet in Dhaka, Bangladesh
1982 – Established the Ayesha Abed Foundation, a network of production centres        
1983 – Opened a retail outlet in Chittagong, Bangladesh       
1985 – Opened a retail outlet in Sylhet, Bangladesh       
1987 – Entered the export market       
1995 – Opened a retail outlet in Khulna, Bangladesh       
1999 – Participated in its first international fashion show        
2001 – Launched a retail franchise in London, United Kingdom       
2003 – Launched its sub-brand ‘Taaga’, women’s western fusion wear
2007 – Received Fair Trade certification from World Fair Trade Organisation         
2008 – Celebrated its 30thanniversary with an exhibition series and fashion gala
2009 – Received ‘Best Brand’ award from Superbrands       
2011 – Opened its flagship outlet in Uttara, Dhaka, Bangladesh       
2012 – Opened a retail outlet in Comilla, Bangladesh, received UNESCO Award of Excellence
2013 – Launch the Artisan Development Initiative, a BRAC holistic development programme
2014 – Opened a retail outlet in Jamuna Future Park, Dhaka, Bangladesh, launched e-commerce website, launched furniture line ‘Rattan’ and product line ‘Maternity Taaga’
2015 –Opened retails outlets in Dhanmondi and Banani, Dhaka, Bangladesh

Download: Factsheet

Saturday, 16 January 2016 18:00


The beginning
In 1978, BRAC’s flagship social enterprise, Aarong, was created as a support mechanism to BRAC’s existing sericulture programme so that the hand-spun silk they were creating could be successfully marketed at a larger scale. Aarong was established as a retail distribution outlet that offered a fair price to the rural suppliers while introducing the products to urban markets where both demand and consumers’ willingness to pay were the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest retailers in Bangladesh. Other BRAC enterprises also came into existence at various times in similar efforts to create economic space for the poor. Although most of the BRAC enterprises were formed as programme support enterprises, majority of them currently operate as surplus generating ventures while maintaining their ongoing commitment toward alleviation of poverty via empowerment of the poor. Today BRAC operates 16 financially and socially profitable enterprises, across health, agriculture, livestock, fisheries, education, green energy and retail sectors, making significant contribution to local economy through creation of market linkages, entrepreneurs and employment opportunities. By targeting profitable and scalable businesses, BRAC enterprises are able to fullfill their social missions at a much greater scale while increasing financial surplus that reduce the organisation’s donor dependency and support BRAC’s development programmes and other innovations at a greater level. That is why BRAC enterprises continue to exist, expand and innovate through across multiple sectors.

The BRAC ethos of social entrepreneurship, the '3Ps': people, planet, profit
BRAC Enterprises strive to strike the right balance between financial surplus and social returns in order to achieve the targeted double/triple bottom lines. By operating as a surplus generating organisation that aims to alleviate poverty through its business operations and supply chain, BRAC succeeds in implementing its vision to serve society in a profitable manner.

Although all of the BRAC enterprises are committed toward achieving financial, social and environmental returns, BRAC takes a unique approach in defining its triple bottom line by focusing on three ideals: people, profit and the planet (the '3Ps'). A BRAC enterprise must meet three criteria in order to be considered a successful and sustainable business:

    It must serve the needs of poor people
    It must be environmentally friendly, and
    It must make surplus to help keep BRAC’s development works sustainable

Social enterprise – our objective
BRAC takes a holistic approach in conceptualising and developing each of its enterprises. As BRAC enterprises have expanded from programme support mechanisms to surplus generating enterprises with financial and social missions, each enterprise has ensured that it complies the four fundamental objectives of a BRAC enterprise:

    Creating job opportunities
    Generating surplus for BRAC in order to minimise donor dependency
    Ensuring long-term support and contribution toward the sustainability of BRAC’s development interventions such as microfinance, education and skills development etc.
    Becoming viable investments in the long run in order to act as ‘hedge’ against future liquidity

Advantages gained from social enterprises
Through its unique model and integrated operations, BRAC achieves five distinctive advantages across its enterprises:

The integrated network of BRAC Enterprises, Development Programmes and Investments together beget a unique synergy and essentially create a 2 2=5 Effect. The surpluses generated by the social enterprises make BRAC more self-sustaining so that increasing numbers of poor people can become self-reliant.

Cross collaboration
BRAC enterprises maximise synergy, impact and value by their targeted outreach and integrative products and services across multiple enterprises.

Cross subsidy
Although BRAC enterprises aim for financial returns while fulfilling the social and environmental missions, not all enterprises are equally profitable. The cumulative surplus from BRAC enterprises combined are used to re-invest in the BRAC enterprises and support the development programmes, on an as needed basis, not on a pro-rata basis across enterprises.

Continuous innovation
BRAC’s extensive network of enterprises with the capacity to address major social needs allows BRAC to continually identify needs and create innovative solution to fulfil that need and create necessary market linkages.

Holistic support
Because of its integrated network and unique model, BRAC has the advantage, ability and capacity to provide holistic support and truly take care of its stakeholders, i.e. the entrepreneurs involved with the BRAC enterprises.

Saturday, 16 January 2016 00:00

Contact road safety programme

Head office
BRAC Road Safety Programme (6th floor)
BRAC Centre, 75 Mohakhali, Dhaka – 1212
Phone: 88 02 9881265, Ext. 3116, 3117

BRAC Driving School ( Ashkona, Uttara )
BRAC Learning Centre (Opposite of Dhaka International Airport and Hajji Camp)
Dhaka – 1230
Phone: 88  02  8954285, Ext. 123, 124
Mobile: 88 01729070562, 88 01730348531, 88 01730348543, 88 01787669655

BRAC Driving School ( Gulshan )
Tejgaon Link Road (Niketon, Gate: 03)
Gulshan, Dhaka.
Mobile: 88 01729071899, 88 01730347157

BRAC Driving School ( Uttara R/A )
House-13, Road- 12, Sector- 12,
Uttara, Dhaka.
Mobile: 88 01730348543, 88 01730348531

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

Research reports

  • Research Report: Road Safety in Bangladesh - Ground Realities and Action Imperatives [Download]
  • Action Research Report: Promoting Road Safety through Community Education Programme [Download]
  • Research Report: Heavy Vehicle Drivers in Bangladesh - An Ethnography [Download]

Programme reports

  • Project Completion Report: Road Safety Public Awareness Campaign on Dhaka-Sylhet Highway [Download]
  • Project Completion: Report Road Safety Awareness Campaign in Bangladesh with special focus on Patuakhali - Amtoli Road [Download]
  • Annexes of Project Completion Report: (Volume-II) Road Safety Awareness Campaign in Bangladesh with special focus on Patuakhali - Amtoli Road [Download]
  • Project Completion Report: Road Safety Awareness Campaign for School Students under LGEDs RIIP-RDP-25 in Barisal and Khulna Division [Download]
  • Seminar Report: Launch of International Guidelines on CRSE [Download]
  • Workshop Report: Road Safety Public Awareness Campaign on Dhaka-Sylhet Highway A GO-NGO Collaboration [Download]


After detailed consultation with professionals, community members and field tests at campaign areas, BRAC developed IEC materials and used those in multiple road safety campaigns. We have produced different posters and a flipchart to disseminate them widely with road safety institutions, educational institutions, CBO's and NGO's for use in their road safety training activities. In some project areas, billboards carrying road safety messages were installed. Others included the development and broadcasting of road safety advertisements on national television.


  • Flip chart: A 14 page well-researched colourful flip chart has been prepared and is being used for pedestrian, children, community and drivers education on road safety.
    View flip charts developed by BRAC
  • Poster: Three posters have been produced on awareness of pedestrians and proper use of road engineering facilities.
    View posters developed by BRAC

  • Billboard: A total of 12 large billboards containing road safety messages and instructions have been designed and installed at 12 important spots beside Dhaka-Sylhet and Barisal-Kuakata highway.

  • Video training material:
    • A 19 minute video training film was produced for road safety awareness of pedestrians and public transport passengers. The film is being used for the education of roadside communities with the help of multimedia projectors.
    • A 44 minute video film was produced for road safety training of commercial vehicle drivers. The film is being used for road safety awareness of drivers at transport terminals.
    • Baro Bidhi (12 Rules): A set of 12 do’s and don’ts has been prepared for over 4500 motorcycle riding field workers of BRAC.
  • Reflective stickers:
    For making rickshaws visible at night, honeycomb reflective stickers were used. The highly visible stickers were pasted on the backs of rickshaws and rickshaw vans.

  • Animation films:
    An animated film on road safety titled “Lal, Holud aar Shobuj (Red, Yellow and Green)” was created and piloted on local cable TV channels in 2004. Under World Bank’s Road Rehabilitation and Maintenance Project - III, another four episodes were produced and aired on the state run Bangladesh Television (BTV) in 2005. With further support of the Royal Danish Embassy, four more episodes were produced and aired on BTV in 2007.


      • Booklet for quiz competition:
        A booklet on how to behave safely on the road was developed for students. The students were quizzed later based on their learnings.
      • Booklet for professional motor vehicle drivers:
        Designed for in-service drivers, the booklet aimed to help them remember the knowledge that they have gained at the training. As many of them are illiterate, the booklet is mostly illustration based with supplementary texts.

    • Road safety campaign videos:
Saturday, 16 January 2016 00:00

Recognitions of road safety programme

  • In 2016, BRAC became the first NGO from Bangladesh to become a member of Global Alliance of NGOs for Road Safety, for its educational and advocacy activities on road safety.
  • In line with National Road Safety Strategic Action plan of 2011-2013, Bangladesh Road Transport Authority (BRTA) requested BRAC to identify opportunities in the national curriculum for inclusion of road safety messages. BRAC's road safety programme conducted a gap analysis and proposed road safety lessons for incorporation in pre-primary and secondary educational level.

    The National Curriculum and Textbook Board (NCTB) accepted BRAC's proposal and included road safety lessons in e-books for different classes and subjects in 2015. It is expected that NCTB will adopt these lessons in the upcoming textbooks of the national curriculum.

  • BRAC has been made Supra National iRAP member in July 2011. International Road Assessment Programme (iRAP) supported by FIA Foundation, UK is a non-profit organisation dedicated to work for road safety through partnership with government and non-government organisations.
  • The NGO Affairs Bureau of the Prime Minister’s Office has formed a committee on 01 January 2009 to prepare short and long-term programme on traffic safety for NGOs. BRAC has been made Member Secretary of the committee.
  • The director in charge of road safety programme, Mr Ahmed Najmul Hussain has been awarded the prestigious Prince Michael International Road Safety Award, UK in 2002 in recognition of his commitment and innovative initiatives towards improving road safety in Bangladesh.
  • The Ministry of Communications of the Government of Bangladesh made BRAC a member of the National Road Safety Council (NRSC) for its programme to improve road safety in the country.
  • Mr Ahmed Najmul Hussain has been included as a member in the National Committee formed by the Government on National Committee for Enhancing Mobility and Skills. The committee is involved in making BRTA (Bangladesh Road Transport Authority – the lead Government road safety coordinating and policy-making agency) more effective.
Saturday, 16 January 2016 00:00

Community road safety interventions

Gallery-Dhaka-Sylhet-human-chain-at-Jatramura-IMG 0006

The tragic death of Billal (from Betila ward in Manikganj, Bangladesh)

Billal (aged 6) was playing with his friends on the side of road. His uncle called to him from across the street. As Billal began to cross, a motorised three-wheeler hit Billal and threw him about three meters away. Billal suffered injuries on his head and different parts of his body, eventually succumbing to death on the way to Manikganj Hospital. The driver tried to flee but was caught by local people and handed over to the police. The driver (a local) apparently had a history of causing serious accidents beforeheld no valid license.

One accident not only disabled Baten Mian, it disabled lives of his family as well

With a crutch stuck firmly under his arm, Baten Mian runs a tea stall in Gazipur district. After carelessly getting down from a tempo (three wheel human hauler), he was trampled by a speeding truck. Baten was lucky to survive, but he lost a leg. All his wealth and savings were spent for his treatment. The tea stall he set up by borrowing money is providing subsistence to seven dependents including four children.

Evolution of community safety approach

In 2004, BRAC, in collaboration with Transport Research Laboratory UK, conducted a community based action research in the community of Betila in Bangladesh. It was done to identify a cost-effective and good practice guideline in order to carry out road safety community education programmes in developing countries.

The study observed behaviour of local pedestrians, held in-depth individual and household surveys and FGDs with different segments of the community and on existing accident records. The community was engaged to identify the pressing road safety problems and prompted to suggest awareness raising mechanisms that they deemed effective. A ‘before and after intervention’ evaluation process was also applied to see the impact of interventions in improving pedestrians’ knowledge and behaviour.

This action research laid the groundwork for BRAC Road Safety Programme's approach to community based projects.

Download the research.


Saturday, 16 January 2016 00:00

BRAC driving school

BDS Image-at-top-of-page

History: In 2011, fifty school children and two prominent media personalities of Bangladesh were killed in separate incidents of road crashes. The events spurred nationwide outcry and prompted the government to convene an emergency meeting of the National Road Safety Council (NRSC) in that year. Considering the dismal state of drivers training in the country, the meeting came to conclude that BRAC among other organisations, in joint collaboration with Bangladesh Road Transport Authority (BRTA), will train driving instructors and provide road safety training to in-service drivers.

BRAC Driving School was launched in 2012 as a feasible measure to tackle the alarming increase of road fatalities over the years. BRAC commissioned Hubert Ebner (India) Pvt Ltd to prepare training materials and conduct the Training of Trainers (TOT) for the driving trainers recruited by BRAC. The school uses contemporary driving training technologies such as, driving simulators, visual impairment system, and P-Drive (digital driving testing device) to train the students.

BRAC Driving School primarily has two training programmes which are Shurakkha (defensive driving training) for commercial vehicle drivers and basic driving for the general public. Besides, the programme took up a project called Four Wheels To Freedom which trained 75 professional female chauffeurs to provide them with an income generation tool.

Driver's training for women

BDS Award-ceremony-place-under-drivers-training-for-women

Women empowerment is deeply rooted in BRAC's values and is also reflected through BRAC Driving School. The project 'Four Wheels to Freedom' was initiated with the target to include women in driving profession and to provide an income generation skill to poor, disadvantaged women who would otherwise spend their life managing their households.
Under the project, a total of 75 women chauffeurs were trained through a two-month long residential training. After completion, they were presented with BRTA approved professional driving licenses, and today they are employed at reputed INGOs, MNCs, banks and other institutions in Bangladesh.


Shurakkha - defensive driving training
As the 2012 NRTA report stated, 1263 fatal road accidents saw the involvement of heavy vehicles on that year. The highways of Bangladesh see a major proportion of vehicular accidents that involve buses, goods carriers, human haulers and other types of heavy transport.

No matter how safe the vehicles or the vigilance of the general people, road safety cannot be achieved without driver’s training, skill and right attitude to drive safely. In light of this, BRAC Road Safety Programme introduced Shurakkha - a training targeted towards in-service commercial bus and truck drivers, majority of whom have not been through institutional driving training. It is common in Bangladesh where such drivers receive their training through apprenticeship from another experienced but uncertified driver. As a result, most of these drivers, although performing at professional capacity, are unaware of the many road safety rules and practices. This training is also fully residential.


Case stories:

BDS Sohel-for-Shurokhha

"The fuel consumption of the vehicles dropped by 30 per cent after our drivers took this training." - Mohammad Faruk Talukder Sohel (second from right), managing director, Shohagh Paribahan

"I've been driving professionally for ages but had no idea that there are so many things to consider while driving. Had I received this training earlier, I'd have been more careful." - Md. Abdus Sobhan, truck driver

"Once I fell asleep while driving and crashed into a roadside public event killing some people. Through this training I realised the importance of proper resting before driving." - Md. Ataur Rahman, truck driver

"I was involved in an accident where I collided with an auto-rickshaw and its driver passed away. All this time I believed it wasn't my fault. After the training, I understood that the cargo wasn't properly fastened to my truck. So, my truck took more distance to stop which resulted in the accident." - Md. Faisal Khondoker, truck driver

"I used to think that the white marks on the road bore no significance. From this training I understood what they mean. We must not overtake and drive on the other side." - Md. Monir, mini-bus driver

Basic driving training

Since November 2012, BRAC Driving School made its basic driving training facilities accessible for all. Anyone interested to take proper driving lessons under expert guidance are encouraged to get enrolled.
Training conducted with the P-Drive system

  • Twelve days of residential Training of Instructors (TOI) for instructors of private driving training schools
  • Thirty five days of non-residential basic driving training for all to obtain both professional and non-professional driving license

 Facilities available:

  • Modern driving simulator
  • Visual impairment system
  • Seatbelt convincer
  • Dual controlled training vehicles
  • P-Drive


Training of instructors 

Chevron-shurrakha-IMG 0290

BRAC's monitoring department carried out a survey about the state of driving schools and driving instructors in the country, with the following findings. There were 362 driving training schools and 418 driving instructors in Bangladesh in 2012. Of these instructors, less than 108 had a legally required instructors license. BRAC Driving School introduced this training to fill the gap in terms of improving the quality of driving instructors in the country.

The school ensures that the trainee driving instructors know everything in order to conduct driving training: basic knowledge on driving, knowledge on road safety, and how to transfer their knowledge to their trainees. Driving instructors learn various tools, techniques and methods from this training.

These are some remarks on the training by former trainees:

“According to me, all the trainers of the entire country should do this course. If I didn’t receive this training, I would not have known that there is such a great training facility in Bangladesh.” – Al – Haj Mohammad Nurul Islam, trainer

“This course of BRAC is extraordinary. If this course is continued, it could bring about positive change in the professional driving arena of Bangladesh.” – SM Alamgir Hossain Babul, trainer

“The equipments they used and the training we received were marvelous. I think every trainer needs this type of training.” – Md. Salim Reza, trainer

“This type of training should be given to us once every year. My entire attitude has changed after coming here, thanks to BRAC.” – Md. Moshur Alam, trainer

“There is nothing more to say about this course, because it already is outstanding. I would like to say that the management should think about increasing the duration of this course to 15 days.” – AKM Fazlul Haque, trainer

BRAC Driving School signed an MOU with BRTA whereby trainees upon completion of the TOI training at the school can receive a driving instructors license from BRTA. Trainees of the course are taught in batches numbering 16 to 20 drawing resource persons from outside. Duration of this residential course is 12 days.


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