Promoting sustainability through mindful consumption

Date: 13 Feb 2025

Promoting sustainability through mindful consumption

As the world grapples with mounting environmental challenges, BRAC remains committed to fostering sustainable practices by encouraging its employees to embrace a circular economy. In line with this commitment, BRAC successfully hosted its annual Declutter Fair, a unique initiative designed to promote mindful consumption and waste reduction.

Held on 12 and 13 February 2025 at the BRAC Centre plaza grounds, the fair provided a platform for BRAC employees to exchange and repurpose pre-owned items, fostering a culture of sustainability within the organisation. By extending the lifespan of everyday products, the initiative contributes to reducing carbon emissions and minimising waste - key components of BRAC’s broader sustainability strategy.

The fair featured a diverse range of items, from vintage collectibles to modern gadgets, including leather shoes, handicraft goods, wedding accessories, saris, power banks, headphones, film cameras, and rare finds such as gramophones and record players. The variety of items showcased the value of reuse and the potential for everyday objects to find renewed purpose.

Dr. Md Liakath Ali, Director of BRAC’s Climate Change Programme (CCP), emphasised the significance of such initiatives, stating, "sustainability is not just a global issue; it is a responsibility that begins with individual actions. By reusing and repurposing items, we actively reduce greenhouse gas emissions and contributing to a more sustainable future."

Organised by and for BRAC employees, the Declutter Fair is an integral part of BRAC’s ongoing sustainability efforts. Through such initiatives, BRAC aims to inspire its workforce to adopt a more responsible and minimalistic approach to consumption - one that benefits both individuals and the environment.

The environmental benefits of reuse are substantial. Globally, over four billion tonnes of carbon dioxide (CO₂) are emitted annually, with Bangladesh’s per capita CO₂ emissions recorded at 0.62 tonnes in 2021. Studies show that reusing just one kilogramme of clothing can save approximately 25 kilogrammes of CO₂ emissions, while the production of a single garment generates an average carbon footprint of 22 kilogrammes. These statistics highlight the urgent need for more sustainable consumption practices.

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