BRAC Pakistan’s entrepreneur Abida Perveen and her loan officer Nasreen Akhtar from Multan received the award for ‘Most Innovative MFI’ during the ninth Citi-PPAF Micro-entrepreneurship Awards 2014 held at Serena Hotel, Islamabad on 31 March 2015. Abida Perveen and Nasreen Akhtar also received USD 1,165 (PKR 120,000) as cash prize along with the award.
Jointly organised by Citi Foundation, a philanthropic arm of Citibank, and Pakistan Poverty Alleviation Fund (PPAF), the awards aim to recognise best practices, entrepreneurial skills, and leadership qualities of individual micro-entrepreneurs in Pakistan.
Italian Ambassador in Pakistan, Mr Adriano Chiodi Cianfarani and federal minister for planning and development, Mr Ahsan Iqbal were the chief guests of the ceremony and they presented the awards to the winners for their extraordinary contributions to economic sustainability of their families as well as their communities.
The Pakistan Micro-finance Network (PMN) short listed potential award winners from 280 applicants from different organisations across Pakistan. The short listed applicants underwent a rigorous assessment process that studied both their business models and the impact they had on their communities. The panel of judges consisted of experts from IlM Ideas, World Bank Group, Bahria University, ILO, UNDP, Engro Foundation and NH Consultancy (Pvt) Ltd.