In our past projects, over 183,000 unique individuals have received face-to-face road safety messages or road safety training. In total, over 363,000 people have received road safety messages as a result of our past interventions. We have organised 53 community road safety groups and trained 52 grassroot organisations.
Here are some of the community road safety awareness campaigns undertaken by the road safety programme.
2005: Campaign on Dhaka-Sylhet highway with Roads and Highways Department (RHD), Ministry of Communication and World Bank
The project resulted in at least 120,000 unique individuals receiving face-to-face messages and training on road safety. These include 105,000 students – taught by their teachers, 2,019 commercial motor vehicle drivers and 12,500 rickshaw pullers (who received reflective stickers). Additionally, 26,625 people saw road safety theatre shows, 1,700 people multimedia shows, and 14,625 houses and shops were reached via door-to-door camapign for road safety sensitisation. At the end of the intervention, the majority of the population living in the project areas, numbering at least 540,000, had received some of the road safety messages. In an impact assessment with non-representative sample size, which did not include commercial motor vehicle drivers and rickshaw pullers, the majority had knowledge on some of the road safety messages of the project. Another impact assessment with non-representative sample size suggested that the road safety knowledge of commercial motor vehicle drivers improved significantly.
Furthermore, 39 community road safety groups were organised and trained, and leaders of 24 grass root organisations were trained and linked to road safety institutions. The community road safety groups planned and executed a host of actions, including arranging the provision of road safety engineering facilities.
2006: Campaign for road safety education for school students in Khulna and Barisal with Local Government Engineering Department with the Ministry of Local Government and Rural Development (LGRD)
The project resulted in 35,000 school students being sensitised about road safety (by their trained teachers) at their educational institutions. A non-scientific impact assessment indicated that the students showed a major improvement in their road safety knowledge. They were also encouraged to spread the road safety knowledge to people they knew. Besides, 20 local NGO's and community based organisations (CBO's) were trained on road safety.
2007: Campaign on road safety awareness with RHD and DANIDA to promote institution building and capacity development of roadside communities along the highway to Kuakata
At least 25,000 unique individuals received face-to-face road safety messages or road safety training, and a significant portion of them got road safety instructions more than once during the project. Awareness activities were: training 96 teachers directly (and 551 teachers and 9000 students indirectly), training 500 commercial motor vehicle drivers, training 7,488 rickshaw pullers, staging theatre shows to a total audience of 17,650, giving multimedia shows to a total audience of 23,785, and giving road safety messages to 6,600 shops and 7,200 households (twice each) by going door-to-door. Almost all of the population living in the project area (numbering 50,000) received road safety messages.
Furthermore, eight NGO's (two executives or coordinators from each) and members of eight community road safety groups were trained on road safety. The workshop held with community road safety groups catalysed further actions for improving road safety.
2011: Marking the launch of United Nations Decade of Actions for Road Safety
With a mission to improve road safety in Bangladesh, BRAC organised events marking the launching of the United Nations Decade of Actions for Road Safety 2011-2020 on May 11, 2011. Reflective stickers which enhance visibility at night of non-motorised vehicles were pasted on rickshaws to mark the start of the decade. Marking the start of the UN Decade, BRAC called for united efforts through major national dailies and spread awareness online.
2014: Road safety awareness project with Chevron Bangladesh for communities living near its Bibiyana gas field
In the first phase of the project, 5,240 unique individuals have received face-to-face messages on road safety. We have trained 25 head teachers, 157 teachers, 232 bus and truck drivers, 314 rickshaw pullers and 12 rickshaw van pullers. The teachers have in turn taught 4,500 of their students, who have also participated in a road safety quiz competition. Furthermore, six community road safety groups have been formed, trained and guided in their road safety action planning and execution. A scientific impact assessment is going to be carried out by BRAC’s research and evaluation division upon completion of the project.
2015: Road safety awareness programme in Cox's Bazar and Gazipur districts
The Local Government Engineering Department (LGED) and BRAC Road Safety Programme signed an agreement to pilot a two-year road safety awareness programme. It is piloted in four upazillas of Cox's Bazar and Gazipur. This endeavour is a component of LGED's Second Rural Transport Improvement Project (RTIP-II), which is funded by the World Bank. The programme targets community residents comprising of students, teachers, street-side vendors, shopkeepers and drivers of non-motorised and motorised vehicles. Besides community engagement, it is designed to expand their understanding of road safety and help identify road safety problems in their communities so they can formulate solutions for tackling them.
In phase one of this project, at least 55,000 unique individuals received face-to-face road safety messages and training. The expectation is that at least another 55,000 unique individuals will receive road safety messages because of students sharing their new knowledge with their family members, and of people watching any of the 216 large screen open-air video trainings. We are going to scientifically assess road safety knowledge of the 51,000 students who are taught by their school teachers, 2,200 commercial non-motor vehicle drivers and 1,200 commercial motor vehicle drivers after this phase.
There is also local capacity and ownership building. 30 community road safety groups, one in each of the campaign areas alongside roads are formed, trained and guided during and after their community road safety action planning workshop. 15 CBO leaders and 5 local LGED staff are trained to improve the road safety situation. Two upazilla road safety committees have been organised and activated.