11 April 2011, London. BRAC has won Silver for the best rebrand of a not-for-profit organisation at the International Transform branding awards in London. BRAC, one of the world’s largest development organisations, is widely acclaimed as a pioneer in the alleviation of poverty and empowering the disadvantaged to realise their potential.
In recent years BRAC had undergone rapid expansion in Africa and Asia and its brand and identity had become diffused. BRAC worked closely with international brand consultancy, CDT to develop a new identity and positioning that would present a singular vision and unified message across its growing international footprint of over 10 countries with its outreach of over 130 million people across diverse countries such as Afghanistan, Bangladesh and Uganda.
At a ceremony in London, hosted by former New Labour director of communications and strategy at Number 10 Downing Street, Alastair Campbell, BRAC received the prestigious award for its global brand strategy work undertaken with international brand consultants, CDT.
The Transform Awards are the Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. Judged by a panel of branding experts, communications practitioners and academics, the Awards celebrate creativity, innovation and effectiveness in brand transformation.
The Director of BRAC Communications, Asif Saleh said: "BRAC is excited to get recognised for our rebranding effort which was geared towards enhancing its value based existence. Going forward we hope more and more people will associate BRAC with its core values of innovation, integrity, inclusion and effectiveness. Partnering with CDT in this effort has been fantastic."