The department of Public Affairs and Communications engages itself in multiple activities like identity building and public relations exercises, internal communications, media relations, publicity materials and advertisement development, event management, exposure programmes, website/electronic communication towards ensuring a proper understanding of BRAC and BRAC activities by external and internal audiences. The department of Public Affairs and Communications has been involved with the Salma Sobhan Fellowship in Journalism for Women programme, launched in 2004, funded by BRAC and Pratichi Trust, and has been engaged in bringing the concept of developing women journalists in Bangladesh into a reality.