The programme intervention started in 2005 as a pilot initiative in Nilphamari district.  The intervention is mainly aimed at providing basic primary healthcare at the community level, working with village health committees to motivate behaviour change in the committee by addressing issues of pregnancy, newborn and child health, and facilitating access to obstetric and newborn care at public and private facilities.

Aligned with the growth of the programme, the MNCH Programme has been divided into two components: ‘Manoshi’, MNCH (Urban), which currently works in city slums of nine city corportations and IMNCS (MNCH Rural) which currently works in 14 defined districts.