Catalysing social development through the most accessible entertainment tool
Radio Pollikontho is an initiative of BRAC’s community empowerment programme. This community radio station is a platform for people in rural Sylhet to express their stories in their own language and style.Having started its journey in 2012, Radio Pollikontho has been broadcasting programmes addressing a wide array of issues spanning from reproductive healthcare, gender-based violence, legal advice and literature – all in Sylheti, the local dialect. The language helps establish a sense of community, enabling people to relate to the broadcasts and learn useful information. The programmes are produced for the community and by the community. A dynamic team of 24 young individuals write their own scripts and broadcast them.This year, Radio Pollikontho has been awarded the Meena Media Award by UNICEF for the seventh consecutive year for its outstanding contribution to the society. Additionally, they also scaled up their broadcasting range through the installation of a 250-watt transmitter and antenna. This will facilitate them to cover three districts and 11 sub-districts in Sylhet, reaching a wider range of audiences than before.