02 February 2015, Dhaka. In partnership with BRAC, maya.com.bd has launched the first ever one-touch help service app for women in Bangladesh. ‘Maya Apa’ is an android-based mobile application, designed, developed, and implemented by female engineers, doctors, and entrepreneurs. It allows women (or any other user) to post questions anonymously, on health, legal and psychosocial issues. Within 48 hours, experts respond with tailor-made answers.
Maya Apa mobile app is based on the hugely successful web application ‘Maya Apa Ki Bole’ on maya.com.bd’s website, the first anonymous question and answer platform in the country. Users can log in via their email address to post questions, allowing them to retain their anonymity. The platform is curated in both English and Bangla, where experts – a team of doctors, lawyers and psychosocial counsellors –respond in the language preferred by the users.
With the service developed for basic smartphones, BRAC Maya team is aiming to reach women and girls in both urban and rural areas of Bangladesh. At the app launch, director of BRAC’s gender, justice and diversity, Sheepa Hafiza stated, “This app will not only create a greater access to information and services for women all over the country but also a nationwide consensus for a supportive society.”
The app sets a precedence in the booming start-up culture whereby two female engineers developed a one-touch service app for women in Bangladesh. Achia Khaleda Nila and Shubrami Moutushy Mou, the developers of the application, believe that this ‘one of a kind’ app is instrumental in empowering women through technology.
Ivy H Russell, founder of Maya, added "We are motivated to continue innovating with the Maya Apa app. Our mission is to connect women to the knowledge they are looking for through technology, and there is a lot more on the roadmap this year”. The app aims to bridge the digital divide by providing information to women, and empowering women of all walks of life in Bangladesh. The Maya Apa app is launching in both Bangla and English on 3 February2015. It can be found on Google Play Store for immediate download and usage.