The first ever BRAC Brand Awards took place on Wednesday 2 February 2011 at BRAC's head office. The event marked the one year anniversary of the new BRAC brand and also the 39th birthday of BRAC.
The new BRAC brand was launched in February 2010 in an effort to rejuvenate and reaffirm our identity and to communicate our evolution as a changing international development organisation.
The awards recognised and honoured BRAC employees 'living the brand' through their work in the organisation. Awards were given out in three categories; 'Most Brand Compliant Programme/Department', 'Brand Ambassador' and 'Living the Values' which awarded employees for their Innovation, Integrity, Inclusiveness, Effectiveness.
BRAC Chairperson, Sir Fazle, and the Executive Director, Dr Mahabub Hossain, handed out the awards and prizes to the winners. Winners came from various departments and programmes across the organisation in Bangladesh and around the world.