On 18 May 2015, the Local Government Engineering Department (LGED) and BRAC's community road safety programme signed an agreement to pilot a two year long road safety awareness programme in the upazillas of Teknaf and Ukhyia in Cox's Bazar and Sreepur and Kapashia in Gazipur. This endeavour is a component of LGED's Second Rural Transport Improvement Project (RTIP-II) which is funded by the World Bank.
As per the World Health Organization, 18,000 Bangladeshis lose their lives every year due to road crashes costing the country around USD 1,000 million in losses. Of that number, children (under 15) fatality accounts for 11 per cent. Road crashes directly affect the poor as they are pushed into poverty, which ultimately hinders the country's development.
In this background, BRAC with support from LGED will implement the Community Road Safety Program which is a bottom up approach to reducing road crashes and casualties. The programme will target community residents comprising of students, teachers, hawkers, shopkeepers and drivers of non-motorised and motorised vehicles. The interventions will hinge on a participatory and holistic approach towards the involved communities. It is designed so as to expand their understanding of safe use of roads, identify road safety problems in their communities, formulating an action plan for solutions and implement it.
During the first 18 months (Phase I), BRAC will distribute various communication materials amongst the residents of the communities (students, teachers and general public), strengthen capacities of LGED community staff, Local Government Institutions and local NGOs, instill vigilance in drivers for improved awareness in accident-prone zones (areas with concentration of pedestrian activities). Phase II of the project will be enacted after a successful completion of the first that will also last for 18 months.