The Global Week of Action on Road Safety was observed in 21-27 May this year. On this occasion Child Health Initiative, an international organisation focusing on child health, stressed the importance of reducing road traffic crashes to improve the overall status of public health at the UN World Health Assembly in New York. The organisation also highlighted the issue at the recent conference of International Transport Forum held in Leipzig, Germany. They called on the non-governmental organisations to observe Global Week of Action on Road Safety this year upholding children's right to safe road.
Responding to the call the Global Alliance of NGOs for Road Safety observed the week across the world. As a member of the Alliance BRAC organised a series of programmes during the week call on the nation to work together to improve road safety for our children. FIA Foundation, an international organisation promoting creative initiatives to ensure road safety, supported BRAC in organising these events.
To observe the week BRAC Road Safety Programme organised drawing competitions for children in schools in and outside Dhaka focusing on the issue of road safety. A signature campaign was also organised in which transport owners and workers, teachers and employees of different government and private organisations took part, pledging that they would do their best to ensure road safety from their respective positions. BRAC social media platforms also ran a campaign with road safety awareness messages and stressing the significance of the week.
For Bangladesh the observance of this week is particularly important because every year a large number of children die and become injured in road traffic crashes. Many of these road crashes occur during their commuting to school. According to an estimate of 2016, every year 5,000 children, with an average of 14 children every day, die in road traffic crashes. Many of these children lost their life while on their way to or from school.