BRAC printing pack started its operations in 2005 to ensure quality of the final packaging of products for BRAC dairy, BRAC salt, and BRAC seed. The operation of this enterprise is different than the others; whilst its social objectives include healthy packaging and income generation for their more than 150 permanent workers; their main goal is to support the other BRAC enterprises, which now include Aarong.
The Enterprise approach
One of the unique approaches of BRAC social enterprises has been to internalise the supply and packaging chain within the BRAC enterprises to generate the highest possible value for the final marketed products. This approach, besides cutting the supply cost, internalises a significant portion of the surplus benefitting the development programmes while ensuring an optimum quality. Although this enterprise was initiated to ensure quality packaging for the products of BRAC dairy, BRAC salt and BRAC seed, it has become one of the significant competitors in the packaging industry.
BRAC printing pack has developed a well organised system of production; its sales staff collects orders from the customers who specify the design and the quantity of packaging required before production. Then it orders the design cylinder from external sources and commences the production. This approach helps to prevent any excessive production and the need for a design team, thus cutting waste and design cost. Its focus is to be as efficient as possible so that it may achieve optimum results.
The market scenario
Despite being one of the newer BRAC enterprises, this well planned enterprise has been a successful and competitive market player. BRAC printing pack’s efficiency model has generated surplus every year and increased its capacity from its starting 120 metric tons to a 1,500 metric tons in only a few years. However, as the market competition is getting fiercer by the day, there are no current plans for future expansion within this enterprise. For most of the products which the BRAC enterprises have been commercially retailing, e.g. dairy, salt, seeds, chicken, etc. a high demand of quality waterproof sealable packaging strongly prevails, which the BRAC printing pack alone meets, by providing over 80 per cent of BRAC’s packaging services, while catering to other big corporate customers such as ACI and Square Pharmaceuticals. It also packages well known food products in Bangladesh, such as Ruchi Jhal Chanachur, Energy Biscuit, etc.
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